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Posts by Kenny Empey

Geographic Targeting

What is Geographic Targeting? Geographic targeting lets you choose where your ads can be shown for your targeted keywords. You set it up to target an area as large as entire country or as narrow as a specific neighborhood. Purpose of Geographic Targeting As mentioned above, the focus of location targeting is to put your…

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Ad Extensions

What are Ad Extensions? Ad extensions are additional ways for you to convey important or noteworthy information about your business in your AdWords ads to potential customers. Purpose of Ad Extensions The main purpose behind this feature is to provide additional value to a searcher. The side effect is that you have a higher likelihood…

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Search Term Audit

What is a Search Term Audit? A search term audit, or a keyword audit, is a periodic health check to see which search queries triggered your ads to be shown. Purpose of Search Term Audits Google AdWords will show ads based on your active keyword targets regardless of their performance. Performing regular audits of your…

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Keyword Match Types

What are Keyword Match Types? Keyword match types are a way for you as the advertiser to control which search queries can trigger your ads. You’re able to control which match type is used by using specific characters in the keyword phrase. Keyword Match Types Broad Match A broad match keyword is any string of…

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5 Quick Tips to Improve Your Google AdWords Performance

improve your google adwords account

Spinning up a Google AdWords account is a great way for your business to tap into new markets, create new revenue streams, and funnel highly targeted traffic to specific pages on your website. However, managing an AdWords account AND getting a positive return on investment (ROI) is a full time job. If you don’t have…

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SEO Agency Recommendations: What to Look for in an SEO Company

Working with the right SEO agency can turbocharge your organic traffic, lead, and revenue generation, but finding them can feel a lot like looking for a needle in a haystack. There are so many agencies, firms, and freelancers out there that it’s easy to be paralyzed with how many options there are. We’ll be the…

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Setting up Google Analytics on Your Website

setting up google analytics on your website

Google Analytics is an absolute must-have analytics platform that helps you gain deep insight into how visitors interact with your website. If you have a website that isn’t running Analytics or you’re in the process of building a new website, you need to set it up ASAP. All it takes is a few minutes of…

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6 Important Factors that Can Affect Your Ecommerce Sales

factors that affect ecommerce sales

Running an Ecommerce website is a lot of work. There are a ton of moving parts that work independently of one another, but they have work in concert to end up generating sales for your business. With everything that goes into managing your online store, it’s easy to overlook some key areas that may be…

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Questions to Ask Before Marketing Your Company on Social Media

social media marketing questions to ask

Marketing your company on social media is a great way to get the word our about your company and amplify the reach of your content marketing efforts. Many businesses have made it the backbone of their operation. However, doing a poor job or having the wrong messaging can backfire on your business and cause lasting…

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Marketing Your Small Business for Free

marketing your small business for free

The toughest thing about running a small business is getting exposure. Even though it’s one of the most important parts about building your business, many owners struggle to find the time or the money to get the work done. You probably have the rest of your budget tied up in paying for renting your space,…

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