What is On Site SEO? On site SEO is the practice of optimizing your website to rank higher for relevant search engine queries and increasing your domain’s inbound organic traffic. This optimization includes the content on the page as well the HTML code behind it. However, this does not cover technical SEO since that is…

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What is Geographic Targeting? Geographic targeting lets you choose where your ads can be shown for your targeted keywords. You set it up to target an area as large as entire country or as narrow as a specific neighborhood. Purpose of Geographic Targeting As mentioned above, the focus of location targeting is to put your…

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What are Ad Extensions? Ad extensions are additional ways for you to convey important or noteworthy information about your business in your AdWords ads to potential customers. Purpose of Ad Extensions The main purpose behind this feature is to provide additional value to a searcher. The side effect is that you have a higher likelihood…

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What is a Search Term Audit? A search term audit, or a keyword audit, is a periodic health check to see which search queries triggered your ads to be shown. Purpose of Search Term Audits Google AdWords will show ads based on your active keyword targets regardless of their performance. Performing regular audits of your…

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What are Keyword Match Types? Keyword match types are a way for you as the advertiser to control which search queries can trigger your ads. You’re able to control which match type is used by using specific characters in the keyword phrase. Keyword Match Types Broad Match A broad match keyword is any string of…

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improve your google adwords account

Spinning up a Google AdWords account is a great way for your business to tap into new markets, create new revenue streams, and funnel highly targeted traffic to specific pages on your website. However, managing an AdWords account AND getting a positive return on investment (ROI) is a full time job. If you don’t have…

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Working with the right SEO agency can turbocharge your organic traffic, lead, and revenue generation, but finding them can feel a lot like looking for a needle in a haystack. There are so many agencies, firms, and freelancers out there that it’s easy to be paralyzed with how many options there are. We’ll be the…

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setting up google analytics on your website

Google Analytics is an absolute must-have analytics platform that helps you gain deep insight into how visitors interact with your website. If you have a website that isn’t running Analytics or you’re in the process of building a new website, you need to set it up ASAP. All it takes is a few minutes of…

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factors that affect ecommerce sales

Running an Ecommerce website is a lot of work. There are a ton of moving parts that work independently of one another, but they have work in concert to end up generating sales for your business. With everything that goes into managing your online store, it’s easy to overlook some key areas that may be…

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social media marketing questions to ask

Marketing your company on social media is a great way to get the word our about your company and amplify the reach of your content marketing efforts. Many businesses have made it the backbone of their operation. However, doing a poor job or having the wrong messaging can backfire on your business and cause lasting…

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