In House Marketing vs. Hiring an Agency: What’s the best way to grow your business?
The Age Old Question. In house marketing vs agency, which is the best way to grow your business?
It’s a tough question to answer. So tough that some companies take months and sometimes years before they finally pull the trigger.
This article will help fill in some of the blanks you might have
TABLE OF CONTENTS
- ABOUT THE AUTHOR
- IN HOUSE MARKETING TEAMS: WHAT ARE THOSE?
- In house marketing team structure
- Managing your in house marketing team
- What am I looking at here cost-wise?
- How much do in house teams get done?
- Exclusive access to their expertise
- Expected quality of work
- Expanding your operation
- Should you use an in house marketing team?
- OUTSOURCING YOUR WORK TO A MARKETING AGENCY
- How does the cost compare?
- Wealth of experience
- How much can agencies get done?
- Expected quality of work
- Managing the Relationship
- Communication, communication, communication
- Contract length
- Should you partner with an agency?
About Me: Who the heck am I?
I’m Kenny Empey, the founder of Rank Boss Digital Marketing Agency. I have over 10 years of experience in the digital marketing space and in that time I’ve experienced this industry from nearly every possible angle.
- Started out on an in house marketing team. Crushed it, climbed my way to the top and ended up managing that team.
- Worked at a high-falutin’ agency. Built out unique marketing strategies for all kinds of different businesses. Made a lot of people a lot of money.
- Now, I’ve started my own agency and I’m sitting in the big chair making the medium bucks.
It’s the trifecta. You name it, I’ve done it on each and every side of the fence.
I have a DEEP and INTIMATE, potentially scandalous, understanding of what to expect with running an in house marketing team vs. hiring an agency to handle your digital marketing for you.
You’ve got questions. I’ve got answers!
Now, I’m not about to give you some half-baked, blatantly biased shortlist of pro’s and con’s where the author did 5 minutes of research (at most) to tell you “Agencies charge a lot!” and “Managing an internal team takes a lot of work!”
No kidding. Brilliant insight there, Einstein. You cranked it right out of the park with that one.
I’m going to give you a dead honest, objective look at the grass on both sides of the fence and I’ll let you figure out which is greener because you need to decide what’s best for you and your company.
I can’t make that decision for you.
But enough chit chat. We’ve a lot of ground to cover. Let’s dive right in, shall we?
In House Marketing Teams: What are those?
You thought I was going to start the in house marketing vs agency debate on the agency side of things, didn’t you? We’re kicking this puppy off with a little introspective look at what your internal marketing team could look like.
In House Marketing Team Structure
If you’re going to go about using an internal marketing team to handle your digital marketing, you need to know that you’re basically building a marketing agency that only has one client. Anything less than that and there’s really no sense in bothering.
You can’t just hire one dude and be like, “Oh, that’s Mark. He’s the marketing team.” No. Mark is overloaded, drowning, and wondering why he said yes to this job in the first place.
I’ve been Mark. It was a HUUUUGE mistake. Everyone that’s ever been Mark feels the same way and if they say they don’t, they are straight up lying to your face.
So, if you’re taking this route you need to know what positions need filling.
Typical Members on an Internal Marketing Team
- SEO specialist.
- Pay per click specialist.
- Social media specialist.
- Graphic designer.
- Email marketing specialist.
- Branding / messaging specialist.
- Data analysis specialist.
- An experienced CMO / Creative Director to rule them all.
- And then however many Junior people they need to handle their grunt work so they can focus on the Really Important Stuff.
And, yes, the word “specialist” is intentional. That isn’t the job title. You need to be hiring the crème de la crème (the crème fraîche!) not generalists. Specialists do the job faster and flat out better than a generalist ever could because, you guessed it, they’re specialists.
Now, most companies won’t hire all of these individuals. Note that I said “won’t”, a.k.a. “refuse to”, not that they “can’t”. There is a difference.
They look for people that are “cross specialized” or are “agile marketing ninjas” or whatever gussied up, co-opted jargon they want to throw out there (you know who you are) so they can hire one person to do multiple jobs for a fraction of the cost.
This is bad. Don’t do this. You’re sabotaging yourself. Stop it.
Specialists have years of experience doing this one thing. Yes, they are more expensive, but you’re paying for their high quality work and how fast they can finish their projects.
Exclusively hiring generalists will get you lower quality work that takes longer to be completed and you’ll get exactly what you paid for.
Managing Your In House Marketing Team
Now, you may have noticed that I put an “experienced CMO / Creative Director” in that bulleted list way up there.
Here’s the deal. You cannot, and I can’t stress this enough, cannot have a layman managing these people. Specialists can sniff out inexperience in a heartbeat and the moment they do, it will create immediate friction and power imbalances in the team.
They’ll know that they’re working for someone that doesn’t understand what their job is and that it’s going to cause extra work and stress for them.
You absolutely, positively need to hire a legit CMO / Creative Director. Someone that understands what it takes to build out an automated email campaign from start to finish, that social media marketing is more than just “being on Facebook all day”, that search engine optimization doesn’t produce results overnight, and how to get people with disparate skill sets all working together and pulling in the same direction.
Not the owner’s brother’s kid that took an HTML class 5 years ago or the investor’s friend that managed websites back in the 90s and hasn’t done it since.
Those are actual examples and not even remotely embellished. (I dodged some major bullets there.)
An experiencing CMO / Creative Director will understand how to balance deadlines and understand the chain of events of who needs to do what and when to make all the puzzle pieces fit together.
What am I looking at here cost-wise?
There are a boat load of misconceptions floating around out there in the stratosphere that “Agencies are expensive!” and “No, in house teams are more expensive!”
Look, the proof is in the pudding. You have to get down to brass tacks and look at the cold, hard numbers to see if they sit well.
For some of you, what you’re about to see is nothing, but sunshine and rainbows. Just sipping on a refreshing Mint Julep while you sit out on the front porch and watch the kids play in the yard.
For some of you, these numbers are going to feel like a fully loaded chili cheese dog that’s been sitting in your stomach for two hours and it’s ready to take a walk around the block. Just anger, shame, and regret.
Now, let’s rip that band-aid off.
Average Salaries for Experienced In House Marketers
- SEO specialist: $80,000 – $100,000 / year*
- Copywriter: $60,000 – $80,000 / year*
- Pay per click specialist: $70,000 – $90,000 / year*
- Social media specialist: $70,000 – $90,000 / year*
- Graphic designer: $60,000 – $80,000 / year*
- Email marketing specialist: $50,000 – $70,000 / year*
- Branding / messaging specialist: $60,000 – $80,000 / year*
- Data specialist: $80,000 – $100,000 / year*
- CMO / Creative Director: $110,000 – $130,000 / year*
- Total: $640,000 – $820,000 / year (or $53,333 – $68,333 / month)
* Average salaries in the Dallas, TX area. These can double or triple depending on where you’re based out of. San Francisco? Triple or quadruple these numbers.
Don’t forget! These are the average salaries for experienced specialists that have 5 – 10 years of experience or more in their job, not fresh bubbly faces straight out of high school / college. You should also be paying the top end of those ranges to attract better candidates, so you’re looking at about $750k – $820k per year.
And this is just for their salaries. This doesn’t take your ad budget into account for Google Ads, Facebook ads, re-marketing, whatever SaaS tools you’re using, however many Junior people you need to hire to do grunt work, and potential redundancies to help manage the workflow so people don’t get burned out.
You should look be looking at these numbers as a minimum for what you’re going to be spending on an in house marketing team.
Realistically, tack on an extra 50% – 75% on that number, roughly $1,125,000 – $1,435,00 per year, and that’s probably what you’re looking at cost-wise for a legit, full-bore in house marketing team.
How much do in house teams get done?
Productivity is always one of those tricky things. In house teams aren’t inherently productive or unproductive or more or less productive than marketing agencies. It all varies from team to team.
One edge that in house teams have over agencies is that you’re able to get a full work week out of each team member. They’re there from open to close, Monday to Friday just plugging away.
So, all things being equal, you’ll get more work done in a calendar year with an in house team than you could with an agency.
But all things aren’t equal though.
Ultimately, your team’s productivity boils down to two things. 1) Company culture, 2) whether or not you hired professional specialists, (okay, three things) and 3) company morale.
- Company culture: If you have a toxic work environment, if the inmates are running the asylum and making everyone crazy, if getting things done is way harder than it should be, they’re out. (Some legit workplace culture tips.)
- Who you hired: Specialists are inherently diligent. It’s how they became specialists! You don’t become an expert in your field by being lazy. It takes work and it’s work they like to do. If you let them do it and empower them to do it, they’ll do it all the live long day!
- Company morale: There are no shortages of opportunities for specialists. There are always ebbs and flows to company morale, but if yours is more ebb than flow, they’re out. They’ll find some place more enjoyable to work and maybe take a pay cut to make it happen. I’ve been there. I’ve done it. (Some legit ways to improve company morale.)
Creative Director’s Responsibilities
Pretty much all three of those points fall on the CMO / Creative Director’s shoulders. They’re the ones that will be:
- Guarding the team’s time to minimize distractions & keep upper management / other departments from mucking things up.
- Making sure they don’t have to be in pointless meetings that should have been emails.
- Setting expectations and explaining time tables to upper management.
- Making sure they have the resources they need to be successful.
- Keeping tabs on team morale to make sure everyone’s pumping on all cylinders.
I will say this. The biggest pitfall I see time and time and time again is people going around the team’s leader. Other departments, executives, or the owner will scoot around their lead to talk to people directly and it just throws a wrench in the gears.
Rigidly follow the chain of command. To maximize your team’s productivity, all tasks need to be brought to the CMO / Creative Director or whomever manages the team’s task load. Not directly to the people themselves.
It doesn’t matter how small of task it is. It doesn’t matter if just an itsy-bitsy, teensy-tiny typo on the homepage to be fixed “real quick”.
Send it to the team lead.
Your marketing team is busy. They’re spinning a dozen plates in the air. Let them focus. They’ll get to it when they get to it.
Another thing to remember is that marketing teams are made up of creatives. Graphic design, building email ads, data analysis, it’s all just one big creative endeavor and you can’t manage creatives the same way you manage salesmen or accountants.
That’s why you need to get that experienced Creative Director on board. They get it, they understand it, and they can make it happen.
Exclusive Access to their Expertise
One of the just beautiful, and invaluable, parts of having your own marketing team is that you basically have access to a full-bore marketing agency with a client list of one.
You’re their sole client. Your projects are their only priorities. You don’t have to worry about other clients’ work getting in the way before they can focus on your projects.
They’re able to focus their full attention and creativity on your business, industry, and value proposition instead of having to constantly shift gears from client to client to client.
One bit of advice I’ll give here is to not take advantage of this access. Marketing strategies are built out months in advance, if not a full calendar year. Popping in with a rush project is like shoving a stick between the spokes on a wheel of a moving bike.
You’re sending people go over the handle bars.
Bluntly, stay out of their way as much as you can.
However, if you do have a project or a task that comes up last minute, get with the Creative Director to talk it out. They’ll be able to tell you if their team can take it on or if it’ll cause more harm than good.
Expected Quality of Work
If you cut corners and hire novices or generalists to save some change on payroll, you’re going to get novice / generalist quality of work.
If you want high quality work, hire the best candidates.
It’s that simple. You get what you pay for.
That’s it. That’s the whole section.
Thank you for coming to my TED talk.
The Effect on Expanding Your Operation
So, based on my “Avengers. Assemble!” recommendations above, I’m basically telling you to hire at least 10 new people. This could double the size of your company or it could barely be a blip on your radar.
But this does mean that you’ll need 10 new workstations (with non-garbage PCs), whatever SaaS services they need (Adobe Creative Suite, email marketing platform, Office 365 / GSuite accounts, etc.), and they’ll also require pretty substantial medical insurance / 401k plans because they’ll undoubtedly have families of their own.
You might also need to expand your IT, HR, and accounting teams to handle the additional workload.
That could also mean that you may have to find a new office depending on how much room you have at your current location.
Should you use an In House Marketing Team?
Absolutely! But that isn’t a blanket statement. It doesn’t make sense for everyone, but we’ll get to that in two sentences.
Tons of companies have built in house teams and have been wildly successful using them. The overwhelming majority of the Fortune 100 and Fortune 500 lists do this exact thing and you can too!
BUT there are caveats and they all depend on you and how your company plans on handling them. It’s a good choice if you are ready to:
- Expand your company to have at least an extra 10+ employees on staff.
- Spend at least an extra $800,000 – $1,400,000 in payroll each year.
- Potentially expand your current office or find a new location.
- Follow the chain of command to the letter.
- Commit to this being how you operate now. (You can’t un-ring this bell.)
- Be patient.
- Trust in their expertise.
- And let them do what they do best.
If you’re willing to commit to all of these things then you will most likely see success using an in house team.
If you aren’t ready, maybe it’s the agency life for you. Let’s find out!
Hiring a Digital Marketing Agency to Handle Your Online Marketing
The in house marketing vs agency debate continues!
How does the cost compare?
“Agencies are expensive!!!”
No, not really. Comparatively, they’re actually quite affordable, especially if you don’t have the money to hire a legit marketing team.
Remember that figure from earlier about hiring a full internal team? Quick refresher, it was $53,000 – $68,333 per month for the full team. You can hire a full-service marketing agency for half that figure and still get access to 10+ professional marketers. AND you’ll be getting agency quality work to boot.
To better put that into perspective, a good SEO specialist will run you about $6,600 – $8,300 per month on your internal team. If you give that same amount of money to an agency, you get access to a full SEO team, you can get a wider range of SEO projects done, and you don’t have to worry about paying for dental.
It’s win / win / win, baby!
For example, our average SEO client’s budget hovers right around $5,500 / month. That’s cheaper than hiring an in house person and you get access to the whole gang and their expertise.
Wealth of Experience
Agencies are made up of professionals from all walks of life and they’re usually all pretty deep in their careers. That is decades, perhaps centuries, of combined years of experience all sitting under one roof. But the real beauty about partnering with an agency comes from them having multiple clients.
More clients = more projects = more tests & experiments = more lessons learned = more insights = more ways for YOU to grow.
Every new project is a learning opportunity. By pooling all of this data, an agency is able to take what they learned for Client A and roll it out to Clients B – Z lickety-split.
You can’t get that with an in house team.
How much can agencies get done?
This solely depends on how much you’re willing to spend. The more you spend, the more you get.
If you aren’t “in the know” (it’s an agency term), the way agencies quote projects is they estimate how much time it’s going to take, multiply it by their hourly rate, and BAM! That’s the final number. Whether it’s a one off project or your monthly deliverables, that’s how it works.
This model is how we make sure that we:
- Have enough open time to take on new projects.
- Don’t overload our teams with too much work.
- Don’t inadvertently force our teams to work overtime.
Now, don’t get me wrong. The vast majority of agencies aren’t going to turn away work, ourselves included, but they probably won’t be able to start right away. You might have to wait a week or two, maybe even a month, until they’re able to finish their current projects and get to yours.
However, this also depends on what sort of contract you’ve got worked out with your agency. There are a few different ways this can shake out.
There’s a reason why this is the most common way projects are bid out. It’s the simplest, most straight forward working relationship you can have with a marketing agency.
You contract them to do a set amount of things each month, they do them, and you pay the same figure month in and month out.
Bing, bang, boom, done.
It can be something as simple as:
- 4x blog posts per month.
- 15x social media posts per month.
- 2x email ads per month.
- “x” number of hours managing PPC.
Simple. Consistent. Reliable.
However, it’s also super rigid for the client because this is all the agency has planned for you each month. Most marketing companies will fill out their calendars to A) get the most out of their teams, and B) make the most money possible.
You might have to pay overtime rates to worked in if you’re on a tight time table and your agency is booked solid.
It’s also not great for the agency because if we find a growth opportunity for a client and they don’t want to spend more money, we’re basically stuck sitting on our hands while it just sites there…going to waste. That’s not a good feeling.
Honestly, it is straight up demoralizing when that happens.
This is the most free-form model. It’s very open, very fluid and flexible, and it basically boils down to the client buying a block of hours from the agency each month. It could be anywhere from 5 hours to 500 hours a month.
Now, there are no required deliverables, no set parameters of what gets done each month. It’s just a blanket batch of hours that gets filled.
The absolute freedom of this model is a double edged sword.
On the one hand, the agency has the complete freedom to do whatever it is that needs to be done. They can shift their focus to whatever needs their attention and just knock it out.
On the other hand, it’s easy to get lost in the freedom and veer off course. Perhaps the client wants to only do 3 articles this month instead of 4 and push those hours over to email marketing. Then the next month, they pull those hours from email marketing and maybe a few from social media over to revamping their remarketing campaigns. Then the hours get pushed over to a new SEO project. And so on and so forth.
The way you see success with online marketing is by being consistent. By completing work that propels you in the same direction.
Each shift in priorities pulls your company in a slightly different direction. These shifts compound over the months to where you take a breath to look around and find yourself miles off course.
This model can be a very slippery slope you aren’t careful.
Now, this is my preferred model. It’s a little bit of Column A with a little bit of Column B sprinkled in and it makes everyone’s happy. It’s the Goldilocks Zone if I’m being completely honest.
- The client gets their standard deliverables.
- There’s an extra batch of hours lumped in.
- The agency can chase growth or tackle an new priority at will.
For the client: They get their standard deliverables coming in each month. They get their blogs, their social media posts, their PPC managed, etc. But there’s also that wiggle room if something does pop up last minute.
Maybe they just found out about a trade show they need to attend and they need print materials or maybe they want to give email marketing a try. Flex hours!
For the agency: They can account for the deliverables so they have regular hours each month for their team. They can chase after growth opportunities as they pop up while still being consistent with long term growth campaigns.
And they can also be flexible to shift priorities if Google releases an update to their search algorithm or tells every about a new ranking factor that’s being rolled out. (Kind of like they did with announcing Core Web Vitals going live in 2021.)
Or maybe it’s almost November and Black Friday is rolling around. Time to shift some of those extra hours over to email and social media marketing!
It’s the best of both worlds.
Expected Quality of Work
In the in house marketing vs agency debate, this one’s a bit of a curve ball.
Paying more doesn’t mean you get higher quality work. I’ve seen top dollar agencies throw air ball after air ball and part-time freelancers just crush it. A more expensive agency isn’t always a better agency. I’ll say it louder for the people in the back!
A more expensive agency isn’t always a better agency.
They are some of the time, but not all of the time. This is not a universal truth.
Just because an agency bills themselves as a premium agency doesn’t guarantee that you’re going to get premium work. It just means that they’re charging more.
That sweet, delectable morsel of wisdom applies here. “Trust, but verify.”
Things to Do While Shopping for an Agency
- Do your due diligence.
- Check their references.
- Ask for case studies.
- Get examples of their work.
- Find out their customer retention rates.
- If they say they lost a client, find out why.
- Talk to multiple agencies
- Get multiple quotes.
- Read their reviews.
- Look to see if they’ve won any awards.
- And double check to make sure the awards are legit!!
That being said, an agency should be producing high quality work. They’re charging agency rates, they should be producing agency quality work. Period.
But again, that depends on what they’re charging and if their rates are proportionate to the quality of their work.
Trust, but verify and hold them accountable if you do end up hiring them.
Managing the Relationship
The agency / client relationship is a bit unique because it doesn’t conform to the traditional subordinate / superior org chart relationship you’d find internally at a company.
Because of this, it’s bit of tightrope act. There’s a lot of push and pull and you’ve got to be flexible on both sides of the aisle to make it work.
It’s not uncommon for companies to look at it the traditional way and treat it the same as having an internal marketing team. And what I mean by that is that it isn’t uncommon for the upper management or the point of contact at the client company to try and dictate what the agency does and when it does it.
Now, obviously, yes, the client should have a say in what gets done and when. It’s their company. It’s their money. They’re the ones paying the agency to do the work. But the issue falls in the imbalance of expertise.
The Issue of Expertise Imbalance
When you hire an agency, you are effectively leasing their expertise for your own gain. Think of it like getting in their car and they’re giving you a ride to where you want to go. They are the subject matter experts, they do this all day every day, and they know what needs to be done to get results and grow your company for you.
If you aren’t going to listen to the experts, why hire them in the first place?
Looking at it the traditional way can lead to a lot of friction. And it’s friction that can fray the relationship.
The companies that see success with outsourcing their marketing to an agency are the ones that treat it like a partnership. That listen and act on their feedback, recommendations, and advice.
If you look at hiring a marketing agency as more of a collaborative partnership, you are more likely to be successful. Give them the freedom to do what they do best.
Communication, communication, communication.
Communication is the backbone of a healthy agency / client relationship.
The overwhelming majority of issues that pop up boil down to miscommunication. Someone thought someone said something they didn’t, someone didn’t get an email they should have, or someone assumed the wrong thing.
Even if you feel like you’re a good communicator, take the time to brush up on tips to improve your communication skills. They can help you avoid costly mistakes.
Ways to Improve Communication:
- Stay positive. Remember that you share one other’s goals. The agency wants you to grow because your a happy client is a retained client. The client wants the agency to succeed because agency’s success is your success. It’s a symbiotic relationship. Always keep that in mind.
- Over-communicate. Don’t make assumptions. Make sure you ask your questions instead of letting them go unsaid. You want to be on the same page as one another and the only way to do that is to ask questions.
- Have regular check-ins. It’s important that the client always knows what’s going on and that the agency is able to answer questions and calm any concerns the client might have.
- Points of contact. Have a single point of contact at each company. Funnel all communication through them and them alone. The last thing anyone wants is an important email to go unseen because it went to a spam folder or to someone that was on vacation.
- Agree on Communication Method. Some people love emails. Some people love Slack channels and DMs. Finding out which communication method works best for you makes communicating that much easier.
How often should you have meetings?
On the subject of meetings. Monthly meetings are a must so you can review the previous month’s work, what’s on deck for next month, and hammer out any changes before projects are kicked off.
Weekly meetings can be a good option if you’re outsourcing work that produces results on a shorter time table. Things like PPC, social media marketing, email marketing, public relations, etc.
Weekly meetings on things like SEO, content marketing, link building, etc. get real tedious and real unproductive, real fast. The results for these tactics happen over months so you should space these meetings out so there’s actually something to talk about when you meet.
Does there need to be a contract?
Contracts. Some people love ’em, some people hate ’em.
This all depends on the type of agency you’re working with and what sort of work you’re outsourcing to them.
Types of Agency Contract Structures
There are three common ways that contracts work with agencies:
- No contracts: These arrangements are usually with marketing agencies that sell, or re-sell, a la carte white label marketing services. You pick what you want, put some info in a couple of fields, add it to a cart, pay for the cart, and the work is completed sometime in the next month or so by someone that may or may not know your company and its goals, most likely not.
- Month to Month: With this contract’s structure, it’s just casual. You’re taking it slow. You’re not ready to commit. There are no long term deals or agreements in place. You’re just feeling it out. The agency handles some deliverables for you and maybe some flex projects here and there. But let’s be real, this is the same as no contract except you have a 30 day notice of cancelling services.
- Specified Duration: These contracts could be anywhere between 6 / 9 / 12 / 18 / 24 months and you’re locked in to using that agency, and only that agency, for the duration of the contract. It is a formal partnership between your two companies and you’re in this for the long haul.
While the first two may be very appealing because you have that quick “out” if you need to bail, you’re going to miss out on working with some great agencies because you don’t want to sign a contract.
Here’s the honest truth, you are going to be hard pressed to find a marketing company that’s worth their salt and doesn’t use some form of a long-term contract. They are exceedingly rare because working at a high level without a contract is incredibly volatile and unpredictable, and that’s bad for business.
Why are contracts needed?
It takes time to test, iterate, and get results and agencies don’t want to start the work if they aren’t going to see it come to fruition. They don’t want to leave something half finished if the client is just going to hit the bricks during month #2.
For instance, the average time to see results with SEO is roughly 4 – 6 months, and that’s optimistic. If the client wants to pay for an agency’s SEO services, but isn’t willing to sign a 6+ month contract, the agency will most likely not take them on as a client.
There’s also the fact that the agency might be hiring new team members to handle your workload. If your potential hours exceed what they can currently handle, but are enough to warrant hiring new people, they’re going to expand their team to bring you on.
BUT, they aren’t going to bring in a bunch of new hires just to be forced to let them go 2 months later. That’s an enormous waste of time for the agency and a really crappy thing to do to those new hires.
Having a contract A) guarantees that the client will be around for a set amount of time, and B) guarantees that money will be coming in so they can pay their people.
Should you partner with a marketing agency?
Absolutely! Partnering with a digital marketing company is a great way to grow your business. You can capitalize on their expertise and decades of combined experience to take your business to the next level.
However, much of that success hinges on how good you are at communicating your goals and maintaining a healthy working relationship. If you have trouble on that front, now’s the perfect time to start brushing up.
Hiring a digital marketing agency might be a good fit for you if you can:
- Focus on the value they bring instead of the cost they charge.
- Commit to a 6+ month long contract.
- Spend time nurturing a partnership between your two companies.
- Stay focused on the long-term growth.
- Effectively communicate your goals and value proposition.
This was a long one. A real long one. Way longer than I intended it to be, but it’s an important question! With nuanced answers! I’m gonna share my feeeeeelings on the matter! (I should start a podcast…)
And I still feel that I’ve barely scratched the surface of the whole in house marketing team vs agency iceberg. (It’s a Big Deal!)
Anyways, I hope that you enjoyed reading it and that you got some value out of it.
Even if you didn’t, tell me all about it in the comment section below. Ask your questions. Give me your queries. Let me know which side of the fence you fell on.
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