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Geographic Targeting

By Kenny Empey / November 10, 2019 /

What is Geographic Targeting? Geographic targeting lets you choose where your ads can be shown for your targeted keywords. You set it up to target an area as large as entire country or as narrow as a specific neighborhood. Purpose of Geographic Targeting As mentioned above, the focus of location targeting is to put your…

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Ad Extensions

By Kenny Empey / November 7, 2019 /

What are Ad Extensions? Ad extensions are additional ways for you to convey important or noteworthy information about your business in your AdWords ads to potential customers. Purpose of Ad Extensions The main purpose behind this feature is to provide additional value to a searcher. The side effect is that you have a higher likelihood…

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Search Term Audit

By Kenny Empey / October 28, 2019 /

What is a Search Term Audit? A search term audit, or a keyword audit, is a periodic health check to see which search queries triggered your ads to be shown. Purpose of Search Term Audits Google AdWords will show ads based on your active keyword targets regardless of their performance. Performing regular audits of your…

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Keyword Match Types

By Kenny Empey / October 28, 2019 /

What are Keyword Match Types? Keyword match types are a way for you as the advertiser to control which search queries can trigger your ads. You’re able to control which match type is used by using specific characters in the keyword phrase. Keyword Match Types Broad Match A broad match keyword is any string of…

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