SEO Basics for Beginners

No matter why you're here if you're looking to learn more about SEO, this is a great place to start your journey.

Learn all about the basics of SEO to put your website on a solid foundation for long-term growth. You'll learn about the different types of search engine optimization, what metrics you need to be tracking, and proven tactics to improve your search rankings and organic traffic.

  • What is SEO?
  • On-site SEO
  • Off-site SEO
  • What are SERPs?
  • SEO ranking factors
  • SEO metrics
  • SEO vs SEM
  • SEO vs PPC
  • SEO best practices
  • How much is SEO marketing?

SEO Keyword Research

Unlock growth opportunities by discovering keywords your potential customers are already searching for and learn how to build an SEO strategy to reach them.

  • SEO keywords
  • Keyword difficulty scores
  • Short-tail keywords
  • Long-tail keywords
  • Short-tail vs. long-tail keywords
  • Keyword intent

SEO for Content Marketing

Learn how to create and optimize highly targeted content that your target audience actually wants to read and ranks well in the search results.

  • Keyword targeting
  • Meta descriptions
  • URL structure
  • Internal linking
  • SEO writing
  • Different types of content marketing
  • Making content mobile-friendly

Inbound Link Building

Learn more about creating content people want to link to and how to promote them with link-building strategies used by the pros to turn your website into an irresistible link magnet.

  • What are backlinks?
  • Why are backlinks important?
  • Broken link building
  • Link-bait
  • Inferred backlinks
  • Evergreen content
  • Resource page link building
  • Original research and data
  • Link building strategies

Technical SEO

Make sure your website runs like a well-oiled machine by understanding how to speed up site load times, maximize sitemap crawl rates, and learn more about redirects and when to use them.

  • Site architecture
  • Sitemaps
  • Crawl budget
  • Page speed
  • Robots.txt file
  • 301 Redirects
  • Canonicals

User engagement signals

Make sure your visitors stick around after they find you by optimizing your site's pages and making your site easy to use.

  • Dwell time
  • Bounce rate
  • Search result CTR
  • Core web vitals
  • UX
  • CRO

Martech Tools for SEO

Learn about which SEO tools you should be using to help you track your site's SEO health, measure KPIs, and better understand the results your work is producing.

  • Google Analytics
  • Google Search Console
  • SEO Plugins for WordPress
  • SEO extensions for Google Chrome
  • SEMRush
  • Free SEO tools and software