Fundamentals of SEO
Despite what you may have heard, SEO isn't dead. It just takes a lot of work to rank well in search.
And it's more work than most businesses are willing to commit to, which is why the growth potential is so much higher compared to other marketing channels.
So many people give up too soon and miss out on building a reliable stream of inbound traffic, leads, and revenue.
With the ever-increasing cost of PPC (and the pervasive improprieties among PPC agencies), it's more important than ever to build up this passive traffic channel.
If you're looking to drive traffic online, you need to be investing in search engine optimization.
Everything you need to know about optimizing the pages on your website so they rank well in search and help your target audience find you.
Learn how to cultivate off-site ranking signals that improve your domain's authority and trustworthiness to improve your site's ability to rank high in the SERPs.
Get a thorough understanding of what they are, why they're important, and their impact on your organic traffic.
Find out what information you need to be tracking, what it all means, and how to glean actionable insights so you can improve your SEO efforts.
Learn more about how these two marketing tactics differ and how they can be leveraged to grow your business.
Which should you use to reach your target audience? I give you a complete breakdown of the pros and cons of each and how I've grown multiple 7-figure companies with each of them.
These search marketing tactics have a proven track record to boost your organic visibility in the search results.