Internet Marketing Strategies for Moving Companies
Find Valuable Customers in Your Service Area!
Do you want to generate more qualified leads and grow your moving business? Are you spinning your tires working with marketing agencies that promise the world, but never deliver?
Rank Boss is a full-service online marketing agency with over 10 years of experience producing real, measurable results for our clients. We've worked with companies in a wide range of industries at both the national and local levels. This wealth of experience has helped us fine-tune our processes and marketing strategy to guarantee success.
Our team of talented marketing experts has the experience and expertise you need to take your moving company to the next level.
If you're ready to take the first step, get in touch to schedule your FREE strategy session!
Why Partner With Rank Boss for Your
Moving Company Marketing Needs
The online marketing industry is always evolving. Keeping track of what works while running your business and making sure customers are happy is a ton of work. It doesn't have to be if you partner with a digital marketing firm. You can focus on doing what you do best and we'll handle the rest.
Proven Track Record
Rank Boss has been providing digital marketing services for over 10 years now. In that time, we've helped dozens of local businesses just like yours expand their operation and grow their sales multiple times over. We bring this experience to the table with each new client we partner with to meet their needs while exceeding their expectations.
Tailored Marketing Strategy
Every business is different and what works for one could make another fail. You don't want a half-baked, cookie-cutter marketing plan. You need a tailor-made marketing plan from an agency that understands what makes your business unique, knows your pain points, and can build a strategy to achieve your specific goals, not someone else's.
Your Goals are Our Goals
We treat your company like it's our company. Your goals become our goals. Because if you don't succeed, we don't succeed. Every part of your marketing strategy is built from the ground up with your unique goals in mind. This guarantees that we only focus on the things that will help move the needle and generate more qualified leads to help you grow.
10+ Years of Experience
We've been through Panda and Penguin, we adapted to the EAT and YMYL updates, and we've helped businesses recover from countless core search algorithm updates and algorithmic filters over the years. Needless to say, we've been around the block a time or twenty. Our teams also have a deep well of experience to pull from since we're staffed with experts that have worked in all fields of online marketing.
We take pride in doing the right thing. We firmly believe in open and honest communication, operating with complete transparency, treating our clients with integrity and respect, and always doing what's in your best interest. And, if one of our services doesn't make sense for your business, industry, or niche, we won't sell it to you. When you do business with us, we are your partners. We treat this relationship with the respect and the privilege it deserves.
We're big time data nerds. You honestly have to be in order to be successful in this day and age, so we make all of the data related to our work available to you. We don't restrict access to accounts or filter data through a "proprietary software" or redefine what an action is to inflate the numbers. You'll have complete access to all of the data and all of the reports any time you want them. We want you to know where your money is going and what it's doing for you at all times.
How it works
1. Send us your info
2. We'll poke around
Before we hop on a call, we put together a quick company snapshot to make sure we have a good understanding of who you are, what you do, who you do it for, and the other major players in your space.
3. We talk it out
A snapshot only goes so far. We want to talk to you and hear from you about your goals, pain points, what you've done / are doing, and where you want to go so we can figure out how we can fit in and help you grow.
Our Marketing Services for Movers
The digital marketing landscape is constantly changing and you need a team of professionals that stays on top of what gets results.
Search Engine Optimization
When people search for moving services, who do they find? Is it your company? Or is your competition sitting in the top results?
Search engine optimization, or SEO, is all about being there when your customers look for you. Every time you aren't is another prospect that's lost to the competition.
It may not be the flashiest marketing strategy, but there is no better way to generate reliable, recurring inbound traffic and leads that fuel your long term growth. It is, quite literally, an investment in the longevity of your business.
By investing in SEO and having an experienced search marketing company optimize your website, you're improving your site's position in the organic search results. This broadening of your organic presence puts your business (and not your competitors!) front and center when customers look for your products or services.
Rank Boss has helped dozens of businesses just like yours climb to the top of the organic search rankings and catapult their inbound organic traffic from 100's of visits per week to 10,000's of visits per week. Check out our private lending company SEO case study to learn more!
At the end of the day, you have to ask yourself one question. Do you want your potential customers to find you at the top of search...or your competitors?
Pay Per Click
SEO is a great way to grow your business, but it can take longer to get results than some businesses are willing to wait. With pay per click marketing, you can cut to the front of the line and start getting traffic in a matter of hours!
Pay per click marketing, or PPC advertising, lets you target specific keywords or audiences by paying to show ads to users. The most popular PPC platform is Google Ads since it has 93% of search engine market share and reaches over 2 million websites and apps.
PPC is an excellent tool for local businesses like moving companies to get new leads since they're able to target their audience based on where they live. You can pay for ads to be shown at the state, city, or zip code level. You can even target specific neighborhoods! This keeps your paid marketing within a hyper-local area so you're only paying for your ads to be shown to your ideal customers.
This type of traffic also serves as an excellent source of on-demand traffic whether you're just starting out or looking to grow. You control how much traffic you get each day based on your daily budget. Want more traffic? Bump your budget. Is one of your trucks down for repairs? Reduce your budget to compensate.
It's also an excellent way to maintain your brand awareness within your service area. Any time someone searches for your services, your ads will be showing!
If you're looking to increase traffic to your website and generate more leads/sales, then partnering with a PPC marketing company can help you achieve those goals!
Local marketing should be one of if not the highest priority for marketing your moving company. Your local brand awareness and visibility will have a direct effect on your revenue generation potential.
The goal of every local business should be to become a household name in their hometown. It doesn't matter if you're baking pizzas or moving furniture. Your brand should be the first one that comes to mind when people think of moving companies.
If it doesn't, you need to heavily invest in some local marketing initiatives.
The goal of local marketing, or local SEO, is to dominate the local search results for targeted geographic areas so your brand is the first one that comes up for local searches.
Local searchers are looking for something right now. They have a need and they're trying to find it nearby. With "where to buy" and "near me" search terms growing by over 200% in the last 2 years, your company can't afford to get left behind.
Google has created a good number of useful tools and services to help improve the visibility of local businesses. Our team of local SEO experts has extensive experience with these tools and has helped dozens of businesses just like yours become household names in their communities.
Facebook has 1.73 billion daily active users, Instagram has 500 million daily users, Twitter has 48 million users a month, and Snapchat has 238 million users a day. No matter what you do, your audience is waiting for you to find them on social media.
The approach to social media marketing is multi-faceted since there isn't just one specific goal here. You're able to:
- Build an audience of followers that will engage with your content, products, and services.
- Create social proof from to encourage new potential customers to buy from you.
- Give your audience a platform to share your business with their friends and family.
- Build trust with potential customers and show that you're an authority in your industry.
- Have a platform to share news, educational content, and communicate with customers.
- Reach a specific audience through paid advertising on that platform.
- Maintain brand presence in your followers' feeds so you stay on their minds.
Your approach might include one, a few, or all of these depending on your services and audience. Though this depends on a variety of factors.
An experienced digital advertising company can craft a social media strategy that grows your business while leveraging the tactics that make sense for your company.
Email marketing is the perfect way to keep your current customers engaged with your brand and increase their lifetime customer value.
However, email marketing for moving companies is a little different from what other companies do. For instance, your customers typically don't need your service all that frequently so you don't need to email them every week. But the timing of your emails is important.
Let's say you move someone into an apartment. Chances are fairly high that their rent is going to go up next year and they're probably going to move again. Wouldn't it be great if you could automatically follow up with them at the 11-month mark to see if they need your services?
That's possible with automated email campaigns!
Marketing to people who have already bought from you is one of the most efficient ways to generate more income and boost your lifetime customer value. The best part of leveraging email marketing this way is that it can be 100% automated. You don't need to pay someone to do any cold calling or cold emailing.
Just set up your automated campaigns, tie in your customer data imports, and it'll steadily generate leads with zero work involved!
Content marketing is one of the most effective tools to raise brand awareness, educate your customers, and generate more leads and revenue. It's also one of the most popular with ~89% of marketers using content marketing as a tool to put their businesses in front of more people.
Most companies (and agencies) look at content marketing as a way to rank in search and bring in more traffic. They make a piece of content for the wrong reasons and it ends up not moving the needle in any demonstrable way.
While it can be used to bring in traffic, content marketing is more powerful as an educational tool. One of the biggest barriers to entry for any business is doubt or fear of the unknown. When your different pieces of content educates your users, it removes doubt from the equation and ends up creating an informed user base. This is an important distinction because informed users are confident users and confident users make purchases.
Content marketing makes selling easy when you do it right.
Our content marketing strategies are built by experienced veterans that understand how to convert a user from knowing absolutely nothing about your industry into a satisfied customer.
See What Our Customers Have to Say
VP of Digital Marketing
"Working with Rank Boss has been an absolute joy and a BLESSING! Kenny and his team have made getting our company back on a growth path look completely and utterly effortless. The results we've gotten working with Rank Boss have been absolutely ASTOUNDING."
Sr. Digital Strategist
"We were impressed with Rank Boss from the very beginning. The amount of detail and expertise they showed in their initial audits far outstripped everyone else's. We could tell that they were going to be the best fit for us and we weren't wrong. They've exceeded our expectations at every turn."
Head of Online Acquisition
"It's rare to find an agency that knows what they're doing, can actually communicate, and focuses on solving your problems instead of just selling you a service. Rank Boss does all three of these things. They're absolutely incredible and we couldn't image working with anyone else."
How important is internet marketing for movers?
Every business needs to have a marketing strategy, especially ones that rely on local customers like home and commercial movers do. Word of mouth and branded trucks can only get you so far. Having an internet marketing strategy in place will help you capitalize on opportunities to grow your business.
1. Your competitors are doing it
The moving industry is a competitive one and that goes double for the real estate on page one of the search results.
Those spots are worth their weight in gold since 67% of searchers will only click on one of the first 5 results.
Every time someone searches for "movers + your service area" and your company isn't in one of the top spots, that's a potential customer you've lost to your competitors. This is especially important because these terms have increased by 200% over the last few years.
We guarantee that your competitors already know this and have been working on it for months, maybe even years. The longer you wait to get started, the longer of a road you'll have to carve out your market share.
2. Keep up with changes in organic search
Google is constantly updating their search algorithm. So much so that they updated it over 3,000 times last year!
Frankly, it's a lot to keep up with so it's no surprise that small businesses tend to struggle to get traction in the organic search results. There's a lot of work that has to be done and keep being done for as long as you're operating.
Partnering with a marketing firm offloads that responsibility so you can rest easy knowing that the work is being handled and that you're staying on Google's good side.
3. Focus on doing what you do best
Running your own business means wearing a dozen different hats and having the final say on everything. The amount of time and energy that this can take up is staggering.
There are only so many hours in the day and you can only do so much without running yourself ragged. Taking responsibility for marketing your company along with everything else will absolutely leave you overextended and your business will suffer because of it.
The mark of a great leader is the ability to delegate. Matching the right people with the right task is how companies grow.
Partnering with a marketing agency lets you take advantage of their expertise while you focus on running your business and making sure it operates with a well oiled machine. You do what you do best while they get your business in front of new customers.
4. Reach new customers
The key to every successful business is a consistent influx of new customers. Even if you have a long tail or recurring monthly sales model, you're still going to experience churn. You'll have to bring in new customers to replace those that don't need your services anymore or whose problems you've already solved.
When you partner with an internet marketing company like Rank Boss, our primary goal is to get your business in front of as many potential customers as possible.
And not just any potential customers either. We find opportunities to get you in front of prospects that have immediate need of your services. This drastically increases your customer acquisition rates so you start seeing results faster.
5. It reduces your costs
There's a misconception that having an in-house marketing team or doing it yourself is cheaper than hiring an agency. It's actually the other way around.
When you bring your marketing in house, you're basically building a full-blown marketing agency that only has one client. And to get high-quality work you have to hire specialized experts, and we're expensive. You have to pay salaries, benefits, vacation time, and other expenses to keep this talent on board.
And that's not even counting what tools and services you'll need to purchase so they can do their jobs. This could very easily run you ~$40,000 per month to do if you do it correctly.
But most businesses don't do it correctly. They cut corners and hire people at lower rates that lack the experience and expertise, make them wear multiple hats, and then wonder why they aren't getting results.
On the other hand, you could spend half that amount with an agency, still get access to a team of marketing experts, and have agency quality work for your moving company.
Our Proven Process for Creating Unique Internet Marketing Strategies for Moving Companies
In our 10 years of experience providing online marketing services for local businesses, we've found that the best way to help each client grow is to focus on the challenges they're facing and tailor our services to fit their needs. We've distilled this experience into a simple 6 step process that we use every day and is the backbone of our success.
1. Build a Company Snapshot
The first thing we do for every potential client is build out a company snapshot. In a nutshell, it's basically a quick dossier of who you are, what you do, who you do it for, what you've done marketing-wise, and who your major competitors are. This gives us a broad overview of your business so we have a general understanding of where you are before we hop on a call with you.
2. Have a Quick Introductory Call
With the snapshot in hand, we'll schedule a quick 30-minute introductory call as a "get to know you" call. This isn't a sales call. We aren't going to pitch anything or try to get you to sign any contract. We want to hear about your business from you. We'll cover your goals, what you feel like you're struggling with, and see if our services are a good fit for your needs. If it looks like we are, we'll keep the conversation going.
3. Discovery Research
Discovery is where we do a deep dive and dig into every aspect of your online presence. Finding what you're missing, what you're doing well, where you're struggling, and where you aren't helps us fill in the big picture. This also serves as the basis for us to start laying the foundation for your marketing strategy.
4. Competitive Analysis
Many businesses look at their successful competitors with envy and jealousy, but should be looking at them with gratitude.
Think of them as trailblazers. They already did all the hard work needed to rank well in search. Now you have a general blue print to follow. You can take advantage of their triumphs while avoiding their failures.
Our competitive analysis will identify these growth opportunities so we can lean into them to fast track your growth. It will also help us identify pitfalls and time sinks to avoid.
5. Craft Your Unique Strategy
This is where it all comes together. Our team pools all of the data we've collected and collaborate on what tactics would have the greatest impact for your business based on your needs. We build a prioritized and personalized road map that puts your company on a growth path.
6. Get to Work
It's important to us that we're all on the same page. We'll get together for a final meeting where we go over our game plan, what we need from you to facilitate our work, and the general timelines for when we expect the various phases to be completed. If we're all in agreement, you sign the dotted line and we get to work!
Learn More About Digital Marketing
We Aren't Your Average
Digital Marketing Company
We're a Full Service Digital Marketing Agency
If you're looking to move up the search engine rankings, boost your brand's online presence, or grow your inbound leads / revenue generation, then you need a full service internet marketing agency that knows how to get results. Rank Boss has 10 years of experience helping small businesses reach the next level.
- Web Design: Your website is the online face of your company and the only thing worse than not having a website is having a bad one. First impressions matter. Visitors will decide whether or not they stay on your site in under 3 seconds. You need a professional website that captures their attention and leverages your product to turn those visitors into customers.
- Search Engine Optimization: There is no better path to sustainable long term growth for your business than SEO. Rank Boss is an SEO agency that handles all aspects of on site marketing from SEO tags to site load times and off-site SEO from link building to guest posts.
- Social Media Marketing: Social media is digital marketing's Jack-of-all-trades. Businesses can use it for reputation management, lead generation, traffic referrals, posting memes, having a direction line of communication with their customers, and much more. However, because of how many things it can do, many businesses get lost in the weeds. Partnering with a digital marketing agency like Rank Boss can help you push the needle with tried and true monetization methods.
- Pay Per Click Advertising: Funneling highly targeting traffic is a great way to boost your SEO efforts, drive engagement on new content, and generate an on-demand source of leads / sales.
- Local Marketing: We can put your local business on the map! Our local SEO and local search marketing efforts can help potential customers find your business and drive more foot traffic to your brick and mortar stores. Nearly 85% of stores see substantial growth with our local marketing services. Come find out why!
- Link Building: Inbound links are still the gold standard for sending authoritative ranking signals to Google. Every link you earn is a vote of confidence in your site's content. Our link building team will help your site earn genuine and organic back links from relevant sources to boost your domain's authority which will propel it up the organic search rankings.
- Content Marketing: Whether it's a description on a product page, an educational blog post, or hard squeeze page in your sales funnel, content is King. We have teams of content writers with the experience to create authoritative research articles that rank highly for organic searches, compelling content that makes your customers convert, and informative content that educates your audience on your industry.
- Consulting: Need a second set of eyes? Not sure why your business isn't growing? Looking for an unbiased opinion on an upcoming marketing initiative? No matter why you need us, we can help. We have a wealth of experience to call upon to help your business grow.
Ready to kickstart your growth? Get your FREE QUOTE today!
We'll show you how we can help catapult your business to the next level.