GROW YOUR LOCAL BUSINESS WITH LOCAL SEO
There is no better way to get new customers for your local business than local SEO. Much like regular SEO, the goal of local SEO is to create a reliable, recurring organic traffic stream by appearing at the top of local search results. At Rank Boss, we have over 10 years of experience using local marketing to get results for local businesses just like yours.
What is Local SEO?
Local SEO is a digital marketing strategy that helps boost the organic visibility of local businesses when potential customers perform local searches. This increased visibility helps raise brand awareness, reach new customers, and earn their business.
The primary focus of SEO is to get your business's local listing or website to the top of the map listings and local search results.
When a user looks for something locally, they have a high likelihood of converting in the next 24 hours either online or in-store. You want your business to be at the top of the search results when they go looking.
Local businesses live and die on the amount of foot traffic they get. Improving your visibility by using local SEO will have a direct effect on the number of people that visit your brick and mortar store.
What's included in your local SEO services?
- Local business listings
- Geographic landing pages
- Local keyword research
- Social media marketing
- Local PPC campaigns
- Citation management
- Local link building
- And more!
Put your business on the map!
Schedule your free strategy session today.
Best Local SEO Services
When investing in local search engine optimization, you want to partner with a local marketing company that fully understands your business objectives and has the experience to achieve them. Rank Boss offers numerous local search marketing services to help you improve your local online presence and put your business in front of your potential customers. Below are just a handful of our local SEO services.
Local Business Listings
The first place that most people look for nearby businesses is right above the map in the local pack. This prime section of real estate contains the top 3 local listings which have key information about local businesses, their contact information, and their reviews to help users find the one that's right for them. To get your business to the top of this section, you have to not only claim your local listing but completely optimize and maintain it as well.
Local business listings are the foundation for your local search efforts and citation building and management are the support pillars. Business citations are similar to local listings in that they have your company's name, address, and phone number (NAP data) as well as a link to your website. It's important to build out your citations because people don't use just Google. They use Yelp, Facebook, Apple Maps, TripAdvisor, and many, many more. (Even Mapquest is still around!)
Geographic Landing Pages
Leveraging local business listings is just one way for customers to find you in organic search for relevant local searches. The other is to create organic landing pages built around location-specific keywords (i.e. "Your product + city name") and highlight specific services you offer to local residents. This gives you another way to appear in more local searches when your customers search for your products and services.
Facebook has ~2 billion active daily users. YouTube has 2 billion monthly users. Your audience is out there on social media waiting for you to find them. With social media, you can carve out an audience that is actively interested in your content, products, services, and/or business and thrive. Geo-tagging, hashtags, and geographic targeting in paid social ads makes building a local audience easier than ever!
Local PPC Campaigns
Much like regular pay per click marketing, spinning up local PPC campaigns on platforms like Facebook and Google Ads let you show ads in targeted geographics, sometimes down to the specific neighborhood! Just because your location is in a certain city doesn't mean that you want to target the whole city. Maybe you have a product or service geared towards a certain demographic. You can restrict the geographic targeting on your local pay per click campaigns to only target the city, zip code, or neighborhoods where they live!
What Sets Our Local SEO Services Apart
There are a lot of "agencies" that say they can do local search engine optimization, but there are far fewer that know what they're doing and can actually get you results. We know just how hard it is to find a group of local SEO professionals that is worth their salt which is why we've taken great strides to make Rank Boss stand out from the pack.
Ethical Search Marketing Agency
At Rank Boss, we adhere to a strict ethical code of conduct. We are dedicated to being open and honest with our services and reporting, we maintain open lines of communication, we take accountability for our work, and when you partner with us, we treat your company like it's our own. We wouldn't do anything for you that we wouldn't do for us. It's that simple. We don't know any other way to operate.
There are agencies out there that prefer to take shortcuts, use outdated practices, and are focused on short-term growth at the expense of long term sustainability. They aren't the ones paying for their actions. Their clients are. When you partner with an SEO firm, you need one that has your best interests at heart.
Data Driven Approach to Local SEO
Every organic search strategy we create here at Rank Boss is built on the foundation of sound data. We regularly dig into the search ranking data for your website as well as your industry to ensure that we're targeting the right keywords that'll produce results for your business. This data is also used for pulse checks to determine if we need to re-evaluate our priorities and shift targets to get better results.
Dedicated Local SEO Professionals
Search engine optimization is a very complicated field of online marketing that can be difficult for most businesses to get a handle on. That's why we make an extra effort to make it as simple as possible for you. Every client has a single dedicated point of contact to address all of your questions and concerns. Our talented local SEO experts have worked on both sides of the phone in a variety of industries and can translate our granular data and search strategies into high level, digestible reports, and action plans.
Holistic Search Strategies
There is no magic bullet for getting your website to the top of the search engine rankings. No matter what you're told, it simply doesn't exist. There are hundreds of search ranking factors that determine whether or not you rank for your keywords which makes SEO a puzzle that needs to be solved. This means that you need a holistic approach to search marketing that targets a variety of ranking factors and not just one or two.
At the end of the day, you need to know how we're doing. Some agencies will filter your data through their "proprietary tracking software" to fudge their numbers. Our monthly reports include both the raw data and a bulleted list of highlights so you can dig into the numbers as much or as little as you like. We give you the full, unedited version of the data so you know exactly how much we're increasing your inbound traffic and revenue. Our reports also cover the tasks we've completed in the previous month, rankings changes, overall trends, and much, much more.
What to Expect From Rank Boss
One of our founding principles is transparency. We want you to know exactly what to expect when you hire Rank Boss as your SEO provider so we're always on the same page. All of our organic search marketing clients gets to take advantage of our extensive suite of white-hat, future proof SEO services. These include:
- Complete SEO audit of your website.
- Shortlist of low-hanging fruit for quick wins.
- In-depth keyword analysis prioritized for results.
- Extensive competitive analysis to find untapped growth opportunities.
- List of potential topics for content marketing initiatives.
- Thorough list of needed on-site SEO updates.
- Inbound link building to target pages.
- Social media strategy to amplify reach & engagement of content marketing efforts.
- Complete access to Google Analytics, Search Console, and/or other data tracking suite of your choice.
- (Optional) Plan of action for PPC campaigns to send targeted traffic to boost on-site engagement.
- (Optoinal) General consulting hours in case you need a second set of eyes or just our professional opinion.
- Open lines of communication with your dedicated SEO professional.
- Monthly reporting and pulse checks to give you peace of mind that your small business is on the right track.
Ready to kick start your growth?
We'll show you how we can help catapult your local business to the next level.